Ferrari Trento sees a successful year
01 December, 2022
Ferrari Trento, the Italian sparkling wine brand, has had a successful year in the world of fine wine, motorsport and wine tourism.
Martini has announced that all its Asti grape suppliers are on track to being certified sustainable by Equalitas in 2021.
Ferrari Trento plans global expansion after Formula One deal
12 March, 2021
Drinks International caught up with Ferrari Trento chief executive Matteo Lunelli to learn more about the brand’s new Formula One sponsorship deal.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
