Ferrari Trento, the Italian sparkling wine brand, has had a successful year in the world of fine wine, motorsport and wine tourism. 

Martini has announced that all its Asti grape suppliers are on track to being certified sustainable by Equalitas in 2021.

Drinks International caught up with Ferrari Trento chief executive Matteo Lunelli to learn more about the brand’s new Formula One sponsorship deal.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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